Born in Shanghai , Yibi grew up watching Astro Boy and collecting Dragon Ball. He lives and breathes a rich culture heavily influenced by comic and anime.
His work experiments with 2D illustration, stop motion, hand drawn and 3D animation; creating TV commercials, brand identity and visual installations for high profile brands such as Huawei, BBC, BOSCH, Sky, Nike and The FA.
Yibi has written and illustrated 4 volumes of his self-created comic series - selling over 60,000 copies - and has directed music videos for some of the world’s best known artists including George Michael, Joey Bada$$, Faithless, Zero 7 and Beyoncé.