ESTEE LAUDER
At FPS we love a challenge, so when approached by LesMaise Singapore to tackle an ambitious experiential multi-screen story for Estee Lauder we jumped at the chance.
A true celebration of the holiday season, this high-end piece of cel-animated whimsy takes the iconic characters - created by acclaimed fashion illustrator Megan Hess- on a ‘Through the Looking Glass’ inspired journey.
Escher-esque staircases, swings suspended in cavernous spaces (and of course tons of Xmas sparkles) immerse the audience in a fantastical tale played out across 3 screens in China’s exclusive Haitang Bay Mall.
It’s all about those flirty moments and sidewards glances that tease the viewer across screens and literally into the middle of the ultimate pop-up space.
