SKII ART OF TRAVEL

We were approached this summer by Sapient Nitro Shanghai to create a set of six animations for SKII’s Art of travel campaign based off of Japanese artist Yuko Shimizu’s original artwork. Our task was to design a story for each of the six city-themed boxes, bringing life to each illustration’s intricate oriental flavours in very different ways. The challenge lay in visualising and reproducing Yuko’s elegant brush strokes while telling the stories in a three-dimensional space. The dynamic line work could only be properly animated by cel-animation, but our 3D team provided vital previz which worked as a vital backbone for the final camera moves and character animation. In terms of the character animation, the most challenging aspect was animating the girls’ hair. The painstaking hair animation were completely done frame by frame.

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