IWe are incredibly excited to show our latest project to be displayed on the Las Vegas Sphere. This project, which begun in July of 2024, involved a huge collaboration between us, the Las Vegas sphere and VVS to promote STAR’s new operating system, Flyme AIOS.

We were tasked with creating this spot from the ground up, from designing characters and storyboarding to ensuring our deliverables were compliant with the Sphere’s display regulations. Working within these display parameters, we wanted to think creatively about how we could depict an operating system that works on and connects various devices and can also translate languages in real time. This is a lot of information we had to distil into something clear, concise and would also work on the Sphere’s unique screen.

We adopted a floating, dreamlike motion for our characters who are often depicted on a star/galaxy-like background which is an ode to the company’s name, STAR. This also allowed us to show our protagonist softly drifting between various scenes, ensuring we displayed each device for a good amount of time. Details such as the galactic ‘smoke’ not extending to the top of the sphere are how we took advantage of the screen’s surface, creating a slight illusion where the footage looks like it is taking place within the city.

Although it is always a challenge to create animation for such a large, spherical screen, it allows us the perfect opportunity to play and experiment creatively in a way that no other platform can afford.